› Panel Overview
Precision Sample owns and operates proprietary online, mobile, and social panels exceeding 2,800,000 participants in the United States, Canada, United Kingdom, and Australia. With panel growth trending at over 350,000 new members monthly, our panels are among the largest and most capable in the industry. Managed by our experienced team, we employ state-of-the-art features and practices to deliver accuracy and response unmatched in the industry.
With 12,500 daily sign-ups and over 50,000 members visiting our sites daily, we have the ability to fill large census representative samples and hard-to-reach audiences with ease.
› Focus on Quality
With the proliferation of sample providers in the industry, it can be difficult to differentiate quality providers from the multitude of fly-by-night and quasi-sample sources available. As a member of the MetrixLab family of companies, Precision Sample provides sample for all MetrixLab clients, including General Mills, Procter & Gamble, Unilever, Anheuser Bush Inbev, and more.
We’re active members of the Council of American Survey Research Organizations (CASRO), and dedicated to the member Code of Conduct and best practices in all phases of our business. The quality of our panels is unrivaled in the industry.
› Service Sets Us Apart
Precision Sample project management teams are empowered with one of the most sophisticated project and panel management platforms in the industry. We custom-built our platform to meet the evolving needs of the online and mobile research marketplace.
These state-of-the-art tools allow us to:
- Respond to detailed RFP’s in a fraction of the time it takes most of our competitors.
- Deliver sample in-field in less than 2 hours from the time of first contact.
- Project managers complete every task in the standard sampling process with just a mouse click.
› Mobile Research
To date, mobile research has been conducted via multiple SMS text messages. Recent innovations have focused on smart phones via installed native applications.
We believe this approach is fundamentally flawed for the purposes of market research. It excludes Feature Phones, which comprise 50% of the handsets in the U.S. from the sample group, creating significant data bias.
We’ve collaborated with MetrixLab over the past 12 months to evolve their RSVP platform into the most advanced mobile platform anywhere. Deploying RSVP, we’re able to collect data from 96% of US mobile users with intuitive, easy to complete surveys.
› Proprietary Panels
Looking to build and manage a private panel for your company?
We can help you create an online panel of pre-screened respondents who have opted-in for research and show a willingness to participate in surveys.
Participants can be your customers, category consumers, members of the general public with a common interest, or members of a particular business population or industry.
Contact us today to put our technology and experience to work for you.
› Opinion Network
Online and mobile research is evolving as quickly as the landscapes in which it operates. Precision Sample has been building panels for more than ten years, and steadily watched as the effectiveness of traditional panel recruitment techniques declined. This decline dictated the need for a fresh approach to engaging with respondents.
Our solution is the OpinionNetwork. The OpinionNetwork allows us to access a unique pool of respondents who don’t seek out or join traditional panels. We do this with a highly evolved set of API integrations, allowing our partners to build mini panels within their non-research based sites. Panelists acquired through the OpinionNetwork are vetted, validated, and de-duplicated just as those acquired through a traditional panel.
Don Golden and Partha Pudhota founded precision Sample in 2009. After successfully founding and establishing Clear Voice Research as a leading sample provider, Don and Partha saw significant gaps among emerging technologies and practices in the online research industry. Precision Sample was founded to address those gaps.
In 2013, Precision Sample proudly joined the MetrixLab family of companies, and became the in-house North American sample supplier to supplement MetrixLab’s existing OpinionBar European Panels.